So how do you know whether or not you need to clean your email list? Here are some signs that your list needs maintenance: Your bounce rate is up Regular cleanings are important whether or not you see signs of distress on your email list, but a higher number of unsubscribes and spam reports are two trackable red flags to look out for. It can also be a lack of consistency or a sign of low-quality content. Your sender reputation is one way to look at how your email list is doing, but as we mentioned earlier, this score can reveal more problems than just emails. Signs that you need to scrub your email list If ever there was a time to sound an alarm in your marketing team, this would be it.Īs you work towards a clean email list, you’ll start to see how the cost of managing them becomes more suited to your budget and more efficient for your sales goals. When it’s cluttered with old leads, your costs go up, but your conversion rates go down. If you’re paying for that bigger list, it should be so you can get the most out of it. Most email management tools charge you depending on the size of your list. Sending emails that don’t get engagementīy cleaning your list, you’ll likely increase the overall engagement of your email campaigns and avoid affecting your deliverability.Keeping users from unsubscribing by not making it accessible.
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Sending email from a free domain email address.There are a few things that affect email deliverability for the worse, for example: You can check the deliverability of every single campaign by looking at how many were delivered versus how many bounced. Increasing deliverabilityĭeliverability is the metric measuring the ability your emails have to go to your subscribers’ inboxes. This will immediately improve your bounce rate to keep your list’s IP score safe. Try email list scrubbing to clean any contacts that are causing bounces. This is a metric showing you how many of your emails never found the address they were sent to, whether because it doesn’t exist anymore, because the user abandoned it, or because it was misspelled when it was collected. When emailing, you can see a rough estimate of your list’s health by looking at the bounce rate. Clean and maintain it so that it holds its value for years to come. To avoid any problems with your IP score, you should treat your list the way you would a prized possession. Allowing misspellings when collecting emails.Other common mistakes marketers make when growing and nurturing email lists are: To keep your IP reputation from becoming the villain getting in between you and your sales, you’ll have to avoid certain mistakes like growing your list indiscriminately. You should strive for a score at or above 90. If you’re not sure what your sender reputation is, you can check on websites like. Your sender reputation, also known as IP reputation or IP score, is what email providers like Gmail evaluate when they’re filtering email to deliver it to the spam or main inbox. Here’s why email maintenance will benefit your list: Maintaining sender reputation So, once you have a good system for bringing in visitors and signing them up as subscribers, you should schedule frequent cleanings of your list. Now, the best way to keep that motivation and growth going is to keep it optimized for engagement.Ī stagnant or bot-infested email list is worse than having no list at all. In fact, you might be proud of the subscriber base you’ve been able to gather. What comes after your email list is clean?īy now, you’ve likely heard all about why you should grow your email list.
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